Monday, 11 March 2013

The key to a good party is filling a room with guests more interesting than you

Studio 54 began life as a theatre but in 1977 after a 6 week long, $400,00 makeover by owners Steve Rubell and Ian Schrager it became the most famous discoteque in the world.
It was a cultural melting pot where age, race and sexuality did not matter. If you looked amazing you got in. Artists, musicians, writers, designers and the culturally significant rubbed shoulders with ordinary people hand picked by doorman Marc Benecke who ran the door like he was casting a play creating "a perfect salad" of guests each night. The door policy could backfire however. On New Years 1977 Grace Jones invited the band Chic to come see her perform. After they were refused entry they went home and wrote a song called Fuck Off. No record label at the time could release a song with lyrics like that so Chic changed the lyrics to ahh freak out and Le Chic became a HUGE disco anthem.
Nothing was done on a small scale. The club was changeable with movable theatrical sets. A man in the moon hung over the dance floor, his face lighting up when a large spoon would hang under his nose. One new years eve party 4 tonnes of glitter was dumped in a four foot layer over the floor giving the effect that guests were walking on stardust. Celebrities were treated like royalty. For his birthday Andy Warhol was given a bucket full of money by Rubell and Schrager and he proclaimed it the best gift he had ever received. Bianca Jagger had a show performed for her 30th birthday and for the finale she rode onstage upon a white horse. The fashion pack would often hold events there. Yves Saint Laurent launched his perfume Opium at the club. Diana Vreeland was a regular as were Diane von Fürstenberg, Calvin Klein and Halston.
The look was bold. Big hair, jumpsuits and halters, lots of accessories, tight pants and sparkly everything!